In honor of National Day of the Cowboy, we celebrate fifth-generation Kineño Robert Silguero—a lifelong King Ranch cowboy who raises foals, tends the registered purebred herd, and rides with a quiet purpose that spans over 170 years. “I was born and raised on King Ranch,” he says. “Been a King Ranch cowboy all my life.” For Robert, the bond with his horse is everything: “He knows you as well as you know him.” And while the work is demanding, it’s never just work. “Every day I get up I want to go saddle another horse.” This is what tradition looks like…alive, enduring, and still in the saddle.
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Shop the Kineño Collection
For master Saddlemaker Jerry Mejia, every cut of leather and hand-pulled stitch is a continuation of the Ranch’s legacy that began in 1853. From his bench in Kingsville, Texas, Jerry builds saddles the traditional way, with deep respect for the riders who rely on them. As the seventh generation of saddles crafted at King Ranch, his work doesn’t just preserve tradition—it carries it forward.
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Shop the Kineño Collection
Rick Falcón III carries on a family legacy forged in the saddle. Like his father, Rick Falcón Jr., and his grandfather before him, he followed his calling with dedication and deep respect for the land. From growing up on the Ranch to managing South Santa Gertrudis, he’s earned every step—with his horse, Mister, by his side for over a decade. At King Ranch, family runs deep—and so do our roots.
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Shop the Kineño Collection
Rick is a legend on King Ranch. Here, we’re one big family—fathers, sons, brothers, and cousins. The same goes for the generations of horses and cattle that carry on our legacy, wearing the Running W with pride. This isn’t just any brand. It’s King Ranch—where heritage is lived every day.
Lee Roy Montalvo is the Quarter Horse Manager at King Ranch and a seventh-generation Kineño. The connection between rider and horse runs deeper here. With every saddle he cinches, Lee Roy carries forward the story of his own bloodline and the horses bred alongside it. At King Ranch, we don’t just make saddles—we make history.
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