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A Legacy in Western Culture

April 17, 2024


Photography and Words by Beau Simmons.


For six years I have been photographing the western lifestyle and working on some of the biggest ranches in the country. I have been in and out of the saddle, working amongst some of the most incredible men and women I have ever met. Days spent under the hot sun and nights under a neon moon bundled up in a canvas tent listening to the distant yips and howls of coyotes. This journey into documenting the most private and humble people flourished after leaving the fashion photography industry. I needed something fresh. Something that told a bigger story than myself.

When I first began documenting ranches, King Ranch was always in the back of my mind. I would daydream about what it would be like to visit there and the stories I would be introduced to. After many years of working my way around the country, that dream became a reality. I had the opportunity to visit the historic King Ranch while working on an assignment with them recently. I was fortunate enough to photograph their winter catalog for the Saddle Shop and even come home with a few items to wear while I’m on the road documenting more of this lifestyle.

Beau Simmons: Featured Gear

Cyber Offer 2025 - Family & Employees

Men's Bonded Poly Vest | TAN / Small
sale
Men's Bonded Poly Vest

$59.99 $110.00 50% off

Cyber Offer 2025 - Family & Employees

Men's Lightweight Plaid Oxford Shirt | RED / Small
sale
Men's Lightweight Plaid Oxford Shirt

$49.99 $105.00 50% off

[CURATED] Men's

Men's Black/Brown Work Boot | BROWN / 8D Width

Most of us need no introduction to the King Ranch. It has made its legacy throughout the western culture and helped put food on the table for generations. My time here was spent on both the Norias and Santa Gertrudis divisions where I was introduced to the cowboys and their daily routines. On the first day, I was lucky enough to snag an extra seat in one of the helicopters they used to gather the cattle and capture a few images of the cowboys working them along the Alejandro Pasture.

Each day was filled with different tasks like working horses in the round pen, moving cows, and meeting the legendary bull development manager, Robert Silguero. Robert was such a joy to be around. We shared stories and I never once saw him without a smile on his face. He is a man who cares about the well-being of the animals he works with and it truly shows through not only his hard work but in his words. To learn about the program he runs and watch him work bulls was a first for me.

It was a special day that I got to witness his passion and document the moments that were very important to him. The talent at the King Ranch doesn’t stop there. In my short visit, it would have been impossible to shake hands with everyone but I was honored to photograph Joey Garcia - Norias Division Manager, Enrique “Ricky” Falcon Jr. - Santa Gertrudis Division Cowboy Unit Manager, and Cole Williams - KRQH Wrangler. These images honor not only the men and women who represent this ranch but have allowed me to share a bit of their lives with each and every one of you. I am truly humbled to start my relationship with this ranch and represent a few of the Saddle Shop items as I continue my journey across the country.

[CURATED] Chaparral Collection

One-Plus Wallet | RIO
One-Plus Wallet

$145.00

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*Sale prices as marked. $79.99 special pricing valid on select King Ranch Saddle Shop apparel from 2/13/2026 at 12:00am CST to 2/17/2026 at 3:00am CST. Valid on select styles while supplies last. No further discounts will be taken. When ordering online, marked prices reflect savings off original ticket price. Discount will automatically be applied at checkout. Offers on KRSaddleShop.com and at King Ranch Saddle Shop retail locations are subject to change without notice. Offer available to US residents only. Offer not valid on any other King Ranch purchase or on King Ranch Saddle Shop Corporate Orders. One offer per customer. Offer may not be combined with other Percent-Off promotions, promo codes, and / or discounts. Offer is not applicable to, and applicable purchase amount does not include, the purchase of gift cards, digital gift cards, sales tax, shipping and handling fees, items that are not in stock at the time of purchase, pending purchases, prior purchases, or purchases made prior to or after the conclusion of the offer. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. Other restrictions and exclusions may apply. King Ranch Saddle Shop reserves the right to change prices without prior notice.